Google AnalyticsCourses > Technical IT Training > Adobe > Google Analytics

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Duration: 
1 day - £395
Course ID: 
n/a

This 1 day course offers and introduction to:
•   Google Analytics Interface
•   Main Reports
•   Advanced Reports
•   Admin Functions
And will finish with an open Q&A session.

Google Analytics
 
 
Duration
 
1 day
 
 
Course Content
 
Overview of the Analytics Interface:
This is an intro to the interface itself, to point out what the various sections are, where certain items can be found.  The purpose is to make the overall view of interface clearer, reducing confusion. Most elements mentioned in this section will be discussed in more detail during the other sections of training:
 
•   Main areas of the interface.
•   Filtering Options (date, keyword, Secondary Dimensions)
•   Consistencies throughout (regular columns and options per report)
•   Advanced Reporting Features (Segments, Custom Reports)
•   Admin Area (ReMarketing setup, user management, filters etc)
 
Q&A / Discussion Throughout
Experience suggests that the further into each section the training goes, the more questions are asked, as attendees begin to relate available data to their own business.
Where possible, training will use the clients own Analytics account to allow for greater understanding of data reports.
 
Overview of the Main Reports:
This section aims to walk through each of the main Analytics reports, explaining what they are and providing suggestions on how each might be used (if, clients own account is being used for training, we’ll try and point out potential issues or opportunities throughout.
 
•   Real Time Reporting
•   Audience Reporting (who visitors are):
   o   Including Demographics, Location, Technology, Mobile & Benchmarking
•   Acquisition Reporting (how visitors get to the site):
   o   Including search, social, campaigns etc.
•   Behaviour Reporting (what visitors do once on the site)
   o   Including top pages, site search functionality, navigation summary, flow charts etc.
•   Conversion Reporting (visitor conversion behaviour)
   o   Including Goal tracking, eCommerce, and multichannel funnels analysis.
 
Overview of Advanced Reports:
Introduces more indepth reporting options. These may be touched on in earlier sections. If so, this will be a more indepth view of each.
 
•   Custom Reporting
•   Segments
•   Pivot Reporting
 
Admin Functions
This section focuses on features that can make Analytics quicker and easier to use.
•   Shortcuts
•   Annotations
•   Dashboards
•   Intro to the Analytics Solution Gallery (https://www.google.com/analytics/gallery/#landing/start/)
 
Open Q&A
For those who have additional questions at the end.

Please call 0141 221 5676 for course information and available dates or email us at info@indiciatraining.com.

Please contact us and we will be happy to offer further assistance.